Daniela Romero
Consumer Psychologist
Hi!
I'm Daniela — a Marketing Strategist passionate about connecting brands with people through meaningful digital storytelling. I specialize in social media strategy, content creation, and audience engagement with a strong foundation in consumer psychology.
Venture Canine
Role: Marketing Consultant – Paid Ads & Content Strategy
Goal: Drive traffic to a newly launched website and attract potential clients through targeted ads
What I Did:- Designed and launched a branded landing page using personal domain and strategic copywriting- Planned and executed a paid campaign on Google Ads, using behavioral audience segmentation- Monitored campaign performance with GA4, and iteratively optimized based on insightsTools Used: Google Ads, GA4, Google Trends, Canva
Results:
📈 Achieved a 2.42% click-through rate (CTR) within the second week, exceeding industry benchmarks for new brands
🍛 Thali Reno
Humanizing the Brand Through Community-Driven Content
Role: Marketing Assistant – Social Media & Content Strategy
Goal: Increase engagement and emotional connection with followers through organic content on FacebookWhat I Did:- Managed and created content for Facebook, identifying that posts featuring the owners in casual settings or community-related photos generated significantly higher engagement than standard food photography- Shifted content strategy to focus more on storytelling and human elements, including behind-the-scenes moments, cultural touchpoints, and local events- Engaged directly with followers through comment responses and post interactions, reinforcing the brand’s identity as approachable and authentic
Tools Used: Facebook Insights, Meta Ads, Canva, trend research
Results:
📈 Noticed a visible increase in engagement and community connection by aligning content with audience interests beyond just the product, helping the brand stand out in a crowded food space
Emma Arbaiza
Psychologist Branding
Role: Independent Marketing Consultant – Brand Identity & Outreach
Goal: Develop a clear and professional brand identity to attract new clients and improve appointment rates
What I Did:- Created a cohesive visual identity, including logo design and brand voice tailored to her target audience- Designed and distributed printed flyers strategically across local areas with high potential reach- Applied consumer psychology principles to messaging, ensuring the tone was trustworthy, empathetic, and approachable
Tools Used: Canva, Google Docs, Market Research Methods
Results:
📈 Increased appointment bookings within the first month through stronger brand positioning and localized outreach
Contact
Let’s connect! I’d love to bring data-driven creativity and mission-aligned storytelling to your social media team.
Thanks!
Please let me know if there’s anything else I can provide. I’d love the opportunity to contribute to your social media team.